HAIKURE is an Italian denim brand founded in 2011, offering minimalist yet trend-conscious collections for women and men, with design, transparency, and exclusivity at its core. The brand's name derives from the Japanese "haiku," reflecting its philosophy of simplicity, connection to nature, and forward-thinking approach. Backed by parent company C&S Srl, a luxury denim manufacturer since 1981, HAIKURE has rapidly emerged as an innovative leader in global denim fashion, advocating for a lifestyle where contemporary style and transparency seamlessly intersect.